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THE SIMS

SOCIAL / PRINTED BOOK


Sul Sul! (That's hi in Simlish) To launch Sim It and See, our new global campaign for The Sims—and get people hyped about the magical fairy-fueled Enchanted by Nature expansion pack—we dropped a steamy romantasy book. Written by Mother Nature, a character in the game!

But here’s the twist: we left the ending blank.

Play the game, create your own ending, and you could see your name on the cover… plus win a 3-day fairycore getaway.

Oh and yes, we’re printing a real collector-worthy edition of the book. Coming soon! #SimYourFantasy

Made in collaboration with the team at Droga5






The book cover was hand painted by Marc Burckhardt,who created a fantastic scene filled with intrigue, romance and of course artful design elements. 



Book art direction coming soon!

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CREDITS:
Creatives: Jaclyn Soria, Alyssa Gaddis, Lester Rosso, Abigail Hoeflinger
Leadership: Pepe Funegra
Strategy: Camille Gray
Art: Marc Burckhardt
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