︎

  1. Airbnb 
  2. Truth - AStressMR
  3. Bleacher Report
  4. Truth - Breath of Stress Air
  5. McCain Potatoes
  6. Panera Bread
  7. Streeteasy
  8. ACC Network
  9. Fanta
  10. Knob Creek
  11. Preacher
  12. Ed Shots
WHO IS THIS GUY
Instagram
LinkedIn

TRUTH INITIATIVE - Breath of Stress Air

TVC / SOCIAL / WEBSITE



For years, the tobacco industry has told teens that vaping is a great way to relax. But in reality, vaping nicotine actually increases feelings of stress and anxiety.

So we wanted to show them that what they think is chilling them out is actually stressing them out.

It’s a Breath of Stress Air.









//
CREDITS:
Creatives: Brian Marcolini, Tim Kang, Sasyk Mihal, Camilo De Galofre, Yula Ye, Damian Antonio, Ilana Wolstien
Leadership: Mo Said, Jono Paul
Strategy: Nitin Dua, Rachelle Avila
Made in collaboration with Buck
//