︎

  1. Airbnb 
  2. Truth - AStressMR
  3. Bleacher Report
  4. Truth - Breath of Stress Air
  5. McCain Potatoes
  6. Panera Bread
  7. Streeteasy
  8. ACC Network
  9. Fanta
  10. Knob Creek
  11. Preacher
  12. Ed Shots
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TRUTH INITIATIVE - AStressMR

TVC / SOCIAL / WEBSITE



As a follow up to our Breath of Stress Air campaign,we wanted to double down on the fact that the thing Gen Z thinks is chilling them out (their vapes) is actually stressing them out.

So we created AStressMR, fully looping videos that combined the can’t-look-away nature of ASMR, with the stressful vibes from your vape.

They’re the only vaping ads you’ll want to watch 30 times in a row!

Vaping Nicotine, It’s a Breath of Stress Air. 






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CREDITS:
Creatives: Brian Marcolini
Leadership: Taylor Marsh
Strategy: Nitin Dua, Rachelle Avila
Made in collaboration with Strange Beast 
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