BET365
TVC / OLV
For the world cup, I was lucky enough to work on not just one spot, but two for Bet365. Promoting their early payout options, and sub-on-play-on incentive ...with an entirely AI production. This was a wild ride and yes, a little part of me is like “Is this something I should be proud of?”
I believe yes.
But Ai still needs that human touch, and I’m glad I got this opportunity to give it that zhuzh of humanity.
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CREDITS:
Agency: VML
Creatives: Neil Shaak
Leadership: Todd Derksen, Kyle Gracey
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