BET365 

TVC / OLV


For the world cup, I was lucky enough to work on not just one spot, but two for Bet365. Promoting their early payout options, and sub-on-play-on incentive ...with an entirely AI production. This was a wild ride and yes, a little part of me is like “Is this something I should be proud of?”

I believe yes. 

But Ai still needs that human touch, and I’m glad I got this opportunity to give it that zhuzh of humanity. 




//
CREDITS:
Agency: VML
Creatives: Neil Shaak 
Leadership: Todd Derksen, Kyle Gracey 
//