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  1. Truth - AStressMR
  2. Bleacher Report
  3. Truth - Breath of Stress Air
  4. Panera Bread
  5. Streeteasy
  6. ACC Network
  7. Fanta
  8. Knob Creek
  9. Preacher
  10. Ed Shots
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TRUTH INITIATIVE - AStressMR

TVC / SOCIAL / WEBSITE



As a follow up to our Breath of Stress Air campaign,we wanted to double down on the fact that the thing Gen Z thinks is chilling them out (their vapes) is actually stressing them out.

So we created AStressMR, fully looping videos that combined the can’t-look-away nature of ASMR, with the stressful vibes from your vape.

They’re the only vaping ads you’ll want to watch 30 times in a row!

Vaping Nicotine, It’s a Breath of Stress Air. 






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CREDITS:
Creatives: Brian Marcolini
Leadership: Taylor Marsh
Strategy: Nitin Dua, Rachelle Avila
Made in collaboration with Strange Beast 
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